Why do I need a Coach?


Why have a business Coach?

To be accountable

Isn't it strange how easy it is to break the promises we make to ourselves, but less so when we involve other people? A coach serves as an accountability partner who challenges you to strategise and develop your goals whilst aligning your efforts toward achieving them.

To receive guidance

A business coach will challenge your thinking, goals and willingness to grow. As somebody who has “been there, done that,” a coach also acts as a role model because of the experience that he or she shares. Additionally, a coach has unique insight that broadens your business awareness.

Think of it this way: When Santa Claus brings you a new toy, you get excited at the thought of playing with it but maybe a little disheartened at the thought of having to assemble all those ridiculously tiny pieces. So what do you need? Directions. You need guidance for how to get from where you are to where you want to be, and once you do, you play with the toy all morning.

The key metric for success from coaching isn’t so much the cool technical tools you learn -- those will become obsolete in roughly 18 months. The value of coaching resides in the mental tools the coachee learns that help him or her navigate toward success both inside and outside of the business world.

Every athlete and every top performer uses a coach to bring out their best. Why don’t you?


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